To write is to use language to communicate an idea. It is to coax meaning out of words, plucking them from a musty dictionary to give them new life.

How It Works

A good bit of writing is how your brand speaks; it’s how you give it a unique voice.

STRATEGY & PLANNING

Before writing, we need to figure out your voice. That means meetings and whiteboards.

DESIGN

Once we’ve figured it all out, we put the plan in action. That’s when we start words together and making them sing.

DEVELOPMENT

After we’ve got our words, they need to fit the platform. Whether that’s print, web or social, we gotta make it work.

STRATEGY & PLANNING

Finally, that fancy piece of writing might need a place to stay. We’re the best internet landlords around.

Do you know your customer, like actually know them? You should know your customer the way you know your best friend. No that’s not creepy, and we’ve got a tool for that: the Customer Avatar. Not only do we find out who your customer is, we build a super simple, color-coded reference for you. It’s like getting a private detective to figure out what makes your customer tick.

Why Is This Important?

Good writing is at the source of every bit of media your brand puts out. Got a great website? It’ll get ruined if you’ve got too many typos in there. Made a video that looks super sharp? A rushed script will bring it down. Writing’s like water. It better be fresh, cause it’s going into everything else.

Heads Up, Roofers! Marketing Your Services Is Now A Moral Responsibility

Locus Visual Arts | June 24, 2019 | No Comments

Yes, you read that right. Marketing your roofing services isn’t just a way for you to get more roofing leads and clients anymore, it’s now your moral responsibility. Here’s the reason why: As of the first quarter of 2019, there’s already a total of 664 hailstorms recorded—more than the total number of recorded hailstorms last year. And what’s even more alarming is that the size of hailstones is increasing: 3 ½ inch hailstones are hitting the roofs from 80 to

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