Maximize User Patronage with Responsive Dallas Web Design

Mar 20, 2014
min reading

The Internet has become one of the primary and most influential sources of information for everyone across the globe. Desktops and laptops are still widely used, but in an increasingly mobile age, smartphones, tablets, and other portable media devices are dominating the scene as the gadget of choice to access the Internet. In fact, 15% of smartphone and tablet users crowd the internet traffic while 72% of these users make weekly purchases using these handheld devices.

In business-driven cities like Dallas, web design companies look to capitalize on these studies to help entrepreneurs direct their online marketing strategies as a means to claim a good share of their target market. Rachel Chilson, in her article on, outlines the need for responsive web design marketing:

“In essence, it’s a web design approach that allows your website to fluidly adapt for viewing on mobile devices like smartphones and tablets. It has some pretty solid benefits:

  • Responsive web design creates a more positive user experience for mobile users.
  • It helps your website load faster and makes websites easier to navigate on mobile devices.
  • Websites designed this way – rather than having a separate landing page for mobile – are also favored by search engines, increasing your site’s findability.

The concept goes hand in hand with making it as easy as possible for mobile users to engage with your company and brand – and ultimately purchase your products and services.”

Why focus on web design for mobile devices? Data compiled by the research firm Super Monitoring has shown that, as of May 2013, smartphone ownership worldwide has reached 56 percent, while non-smartphone users bagged only 35 percent. Only 9 percent continue to rely on landlines. Over 1.2 billion people access the web thru their mobile devices, with one-quarter of all search inquiries being mobile-based. People may own PCs, but most would still prefer using their mobile devices for their portability.

Responsive web design basically deals with developing one’s business webpage so that its contents can be viewed effectively on any smartphone or tablet device, without omitting important tabs or information. Ease of navigation does not compromise, but in fact, enhances user and customer experience on your site. Cutting-edge Dallas graphic design should go hand-in-hand with SEO and web design strategies to ensure full aesthetic web value and customer responsiveness and satisfaction.

As a business owner, remember that no matter how beautiful or content-optimized your website is, it will yield little to no impact at all if the site loads poorly on the leading generation of iPhones or iPads. Assess everything contained on your webpage and decide how to design your content so that your site accommodates dynamic viewing on different screens. Your online storefront should be relevant to the times. Consult with leading web and graphic design companies, such as Locus Visual Arts, to start customizing a user-friendly and more mobile-responsive website. Ensure that you offer your customers a smooth and enjoyable experience when visiting your online storefront.

(Source: Responsive Web Design: Paving the Way for a Better Website Localization Process, Rachel Chilson, March 9, 2014)

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Abe Rubarts

The CEO a.k.a. cat herder of Locus Digital, a digital marketing agency in Austin, Texas. He’s been in the industry for over 10 years. He’s great at herding cats, but it doesn’t come without his fair share of scratches - to which you don’t have to experience when you need his help.

He’s an expert on all things internet, including but not limited to: SEO/SEM, content creation, 2D/3D Animation, PPC and more! He has led dozens of successful projects for clients like Graham Holdings, Forney, Mitel, Indigo Workplace, and and more.

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