Your Business Website: One-Page vs. Multi-Page Design?
A business website is the equivalent of a functional and interactive advertisement for your brand. But what would sell your product better: a single-page layout, or one with multiple pages?
Our Dallas web design company would be happy to produce either a single-page, multi-page, or even hybrid layout for our clients. But the type of website we create would depend on a number of key factors.
Let’s say that both UIs are optimized for mobile responsiveness and contains all the features that you need. What would be the deciding factors in determining the better layout for your business website?
Intent
What purpose do you want your business website to fulfill?
Will it serve as an online brochure, meant to inform your target audience about your product and have them subscribe to your newsletter or purchase from you immediately? Then a single-page layout will suffice.
If your website is meant to expand your target audience through your searchability, then you better gun for a multiple-page design. This particularly works if you’re running long-term SEO and SMO campaigns for your brand.
Content
A one-page business website is suited for offering a broad and brief overview of your business. It is meant to spur your visitors into quick action. If your business offers plenty of information, it’s best to filter down your content to essentials to avoid overloading your page and slowing it down.
A multiple-page website can hold much more extensive information on your product. It’s also ideal if you’re running a blog, displaying various media, and running other functional sections for audience engagement. With options for more content, including keywords, alt tags, and optimized images, this type of layout also allows for better SEO.
UX
Your business website also hinges on the type of user experience you want your visitors to have. Single-page sites are better for providing your audience with a simple and linear browsing experience. They are also easier to scroll through on mobile devices. Most importantly, they offer higher conversion rates, because the brevity of content pushes your visitors to act faster – perfect if you’re directly selling a product or service.
however, if you’re offering plenty of information about your business that’s easier to read when divided into categories, a multiple-page site is for you. The beauty of this layout is that Google’s algorithm prefers websites that are highly informative yet easy to navigate. It’s also easier for your visitors to share specific content on one of your pages, because unlike with one-page websites, you can zero in on that content with a single link. With one-page sites, all the information is stored under one URL, so new visitors may have to scroll through the entire site just to find one tidbit of info.
We’ll be discussing more on one-page business websites soon.
To recap, here’s a quick guide to selecting the right layout for you:
One-Page Design
- Simple and mobile-friendly scrolling
- Doesn’t require an extensive online marketing campaign
- Drives more visitors to action, faster
- Good for businesses with simple and straightforward content
Multiple-Page Design
- Good for SEO and SMO campaigns
- Better for online marketing strategies
- Works well with community-building pages, like blogs
- Prioritized by search engines
Regardless of what the trends may seem to dictate, there is no right or wrong answer here. You’ll only know if a business website layout suits you by how it fits the content you intend to use and more importantly, how it meets your goals.
If you’re still trying to decide on the best business website layout for you – one-page, multiple-page, or even a hybrid — call us now for your free consultation.
