CTCA's Digital Transformation: A Winning Partnership with Locus Digital

Locus Digital, a leading digital marketing agency, partnered with CTCA, a chiller and boiler rental company based in Austin, Texas, to redesign their website and improve their online visibility. The results were nothing short of spectacular, with increased conversions and decreased costs. Read on to discover how Locus Digital transformed CTCA's online presence, making them a top choice for chiller and boiler rental services in Texas.

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Challenge

CTCA's website was outdated, with an unresponsive design that failed to attract visitors and generate leads. Additionally, their organic search rankings were suboptimal, making it difficult for potential customers to find them. CTCA needed a comprehensive solution to not only modernize their website but also increase their online visibility.

Solution

Locus Digital devised a two-pronged approach to address CTCA's challenges. First, they redesigned CTCA's website, creating a modern, responsive design that attracted and engaged visitors. Next, Locus Digital implemented an aggressive SEO strategy that targeted high-converting search terms to improve CTCA's organic search rankings within Texas.

Results

The collaboration between Indigo Workplace Communication and Locus Digital led to impressive results in a short period:

61.04%

Increase in conversions through Google Ads

37.39%

Decrease in costs for Google Ads

211.33%

Increase in conversion rates for Google Ads

When it came to Google Search Organic performance over the last 16 months, CTCA saw:

Clicks increased by

337%

Impressions increased by

486%

Locus Digital didn't stop there

They also set up CTCA with Hubspot, providing the client with full transparency on campaign performance, enabling them to make informed decisions about their marketing efforts.

Conclusion

CTCA's success story is a testament to the power of Locus Digital's expertise in website design and SEO. Their revamped website, combined with a targeted SEO strategy, catapulted CTCA to the top of search engine rankings and significantly improved their online visibility. The dramatic increase in conversions and decrease in costs has left CTCA thrilled with their partnership with Locus Digital.